Post by account_disabled on Dec 20, 2023 3:43:34 GMT
Spark Foundry , Publicis Groupe's media agency, presented the Room for Gaming session , focused on the launch of Marbella Vice -private GTA server, an initiative created by 151 streamers led by Ibai Llanos and CooLifeGame. Spark Foundry is the only media agency with a presence on this social network. This was the second session, after Room for Trends , and its intention is to maintain participation in Clubhouse with sessions dedicated to the most relevant and current trends and movements.
Among the keys that emerged from the conversation, some stand out such as: Content creators choose everything , the style, the audiences, the topics... they are the true trendsetters Everything is more open than Phone Number List ever due to the great variety of profiles and personalities , which already generate virality by themselves. In an environment like MarbellaVice, the little ones take part in the audiences of the big ones , which generates more flow in those who have less, and in turn the big ones take advantage of the content of the others. As in the case of gamers , it is a very inclusive community in all aspects , in which the presence of 21 women (14%) and even 5 soccer players stands out. They are at the best moment in their history , a clear transition from geeks to celebrities.
The debate also generated some useful insights for brands : They approach an environment whose audience is growing more and more and are aware that respecting language and codes is essential to be well received in this new model of content consumption. The journey to integrate into the ecosystem can be long , you have to understand very well how to add value to the community and be not only attractive, but also maintain an active and relevant role to gain their loyalty. Content and creativity are key to creating a connection , in addition to a great predisposition to improvisation, the permanent search for balance and the ability to break barriers.
Among the keys that emerged from the conversation, some stand out such as: Content creators choose everything , the style, the audiences, the topics... they are the true trendsetters Everything is more open than Phone Number List ever due to the great variety of profiles and personalities , which already generate virality by themselves. In an environment like MarbellaVice, the little ones take part in the audiences of the big ones , which generates more flow in those who have less, and in turn the big ones take advantage of the content of the others. As in the case of gamers , it is a very inclusive community in all aspects , in which the presence of 21 women (14%) and even 5 soccer players stands out. They are at the best moment in their history , a clear transition from geeks to celebrities.
The debate also generated some useful insights for brands : They approach an environment whose audience is growing more and more and are aware that respecting language and codes is essential to be well received in this new model of content consumption. The journey to integrate into the ecosystem can be long , you have to understand very well how to add value to the community and be not only attractive, but also maintain an active and relevant role to gain their loyalty. Content and creativity are key to creating a connection , in addition to a great predisposition to improvisation, the permanent search for balance and the ability to break barriers.