Post by account_disabled on Feb 25, 2024 9:47:02 GMT
Against the background of the pandemicmarketing on the Internetbecame even more competitive. For companies fighting for the same customer base, it is necessary to implement really effective strategies to stay in the market and get their share of profits. Most of them do not have the resources to look for customers in the wrong place and at the wrong time . That's why marketing research comes to the rescue. What is marketing research? This is the collection of data about current or former customers, consumers in the target market or even competitors to understand the marketing environment in which the company exists. Research helps marketers make decisions and predict their results.
Of course, any marketing research always has a certain goal and is related to solving a business task. We will talk about them in this article. What are the goals of marketing research Business Owner Phone Numbers List and what tasks do they solve Read also : How to create a marketing plan for B2B in pharmaceuticals: a step-by-step guide Goal #1. Definition of market characteristics Characteristics of the market is a multifaceted concept and includes: scale; speed of growth and development; driving forces; key characters and, accordingly, their position in the market; key market segments, as well as their share. All this information contributes to the formation of an idea of how significant this or that industry is,identify competitorsand thus assess the prospects of the company.
Goal #2. Market segmentation Monitoring of market segments allows: identify the consumer of goods of one or another segment; find out special wishes regarding the proposed product; determine the scale and speed of development of each segment. In this way, it is possible to understand who actually uses the company's services and who does not, and for what reason. You will also be able to find strong and weak competitors, decide on the assortment and bring the product to the market, taking into account all the pain points of the target audience.
Of course, any marketing research always has a certain goal and is related to solving a business task. We will talk about them in this article. What are the goals of marketing research Business Owner Phone Numbers List and what tasks do they solve Read also : How to create a marketing plan for B2B in pharmaceuticals: a step-by-step guide Goal #1. Definition of market characteristics Characteristics of the market is a multifaceted concept and includes: scale; speed of growth and development; driving forces; key characters and, accordingly, their position in the market; key market segments, as well as their share. All this information contributes to the formation of an idea of how significant this or that industry is,identify competitorsand thus assess the prospects of the company.
Goal #2. Market segmentation Monitoring of market segments allows: identify the consumer of goods of one or another segment; find out special wishes regarding the proposed product; determine the scale and speed of development of each segment. In this way, it is possible to understand who actually uses the company's services and who does not, and for what reason. You will also be able to find strong and weak competitors, decide on the assortment and bring the product to the market, taking into account all the pain points of the target audience.