Post by account_disabled on Mar 9, 2024 9:21:25 GMT
branded entertainment; ADV; advertising; brands; Coca Cola; Amazon; Apple; Volvo What advantages? On the one hand, the fact of also presenting yourself as a creator , and on the other involving the target audience more, keeping their attention high for a longer period of time. Conveying a positive and impactful message becomes simpler and more direct. Well-constructed content allows you to improve awareness , loyalty and reputation in ways that a classic ADV cannot do. Furthermore, this type of experience constitutes, for the public, an added value that is more like a sort of gift, rather than a persuasive message, precisely thanks to its intent and transparency. This desire for authentic and emotional communication goes well with the atmosphere of Christmas : this is why it is easy to talk about successful.
Six tips for creating successful content Creating content for the BE : where to start? While Brazil Phone Number there are no set formulas for guaranteed success, here are some guidelines to pay attention to. 1. Leave traditional advertising logic aside for a moment Branded entertainment focuses on generating interest, providing useful information, but above all on entertaining the audience. To gain attention, it is good to keep in mind that a classic campaign respects different rules and not to confuse the two areas. 2. Excite A message that arouses strong emotions is more easily imprinted in the memory of those who receive it. Fun and excitement often go hand in hand and reinforce each other: connecting on a deeper level with individuals is one of the secrets to good Branded Entertainment . 3. “Show, don't tell” It may seem obvious, but it is worth remembering.
Branded Entertainment is often, by its nature, visual , significant and impactful. 4. Focus on brand values After having identified targets and objectives, a well-constructed BE campaign must be able to convey the fundamental values of the brand, based on all the points seen so far. 5. Find your own point of view Believing in your Branded Entertainment content also sometimes means expressing an opinion on a topic, with an original perspective on things. Being able to make the public reflect is one of the most interesting aspects. 6. Analyze the results If you've already answered the question “Would I watch Branded Entertainment content I created?”, ask yourself who enjoyed it and what effects it had. It's time to monitor the results and understand if the content hit the mark.
Six tips for creating successful content Creating content for the BE : where to start? While Brazil Phone Number there are no set formulas for guaranteed success, here are some guidelines to pay attention to. 1. Leave traditional advertising logic aside for a moment Branded entertainment focuses on generating interest, providing useful information, but above all on entertaining the audience. To gain attention, it is good to keep in mind that a classic campaign respects different rules and not to confuse the two areas. 2. Excite A message that arouses strong emotions is more easily imprinted in the memory of those who receive it. Fun and excitement often go hand in hand and reinforce each other: connecting on a deeper level with individuals is one of the secrets to good Branded Entertainment . 3. “Show, don't tell” It may seem obvious, but it is worth remembering.
Branded Entertainment is often, by its nature, visual , significant and impactful. 4. Focus on brand values After having identified targets and objectives, a well-constructed BE campaign must be able to convey the fundamental values of the brand, based on all the points seen so far. 5. Find your own point of view Believing in your Branded Entertainment content also sometimes means expressing an opinion on a topic, with an original perspective on things. Being able to make the public reflect is one of the most interesting aspects. 6. Analyze the results If you've already answered the question “Would I watch Branded Entertainment content I created?”, ask yourself who enjoyed it and what effects it had. It's time to monitor the results and understand if the content hit the mark.